About us
How it all began...
Hey, we're Matze, Fredi & Phil - three best mates and the founders of HOLY. 👋
Like many folks, we're into soft drinks. Unfortunately, however, they're often bad for your health
Conventional soft drinks taste delicious, but are full of dodgy ingredients. ☠️
Despite these issues, the industry hasn't changed in decades.
Our objective was clear, we knew we could do better and got to work. 🚀
We wasted no time turning our words into action! After 8 months of product development, HOLY Energy® was successfully launched.
HOLY combines great flavour with a clear conscience. 😇
And gives you up to 6 hours of pleasant focus - without a sugar crash 🏎
And they loved it: the HOLY Squad was born - our awesome community! 🎉
Since then, everything has been crazy: Started in a shared room, Team HOLY now has 50+ colleagues and 250,000+ squad members 🙌
The squad demanded a caffeine-free version. And so we set our sights on the next unhealthy soft drink.
And once again we put our heads together - and developed a completely new product with a lot of love.
Our second baby saw the light of day: HOLY Iced Tea® - a sugar-free thirst quencher based on real tea.
And iced tea doesn't just taste good: it also protects you with valuable antioxidants and fibre.
So what are you waiting for? Grab some HOLY and join the soft drink revolution - we can't wait to meet you. 🥰
But we’re far from done - now it’s time to take on the UK! 🇬🇧
