Can't do without caffeine? You're not alone! After all, caffeine is the most consumed active ingredient in the world, as its mode of action helps to combat or delay fatigue. Unfortunately, too much caffeine can lead to unpleasant side effects or even a crash 1-2 hours after consumption. This is exactly what we have often experienced ourselves, which is why we use the patented caffeine NewCaff®. NewCaff® decomposes more slowly, resulting in a longer and more consistent caffeine boost.

We don't use sugar in our soft drinks. Why? Sugar is not so bad as an energiser in moderation. But soft drinks usually contain far too much. The amateur chemist might now suspect maltodextrin, but we don't put that in the shaker either, as it has a similar effect on blood sugar levels. Instead, we use inulin, a fibre that aids digestion and has no effect on blood sugar levels - and has just 2 calories per gram.

But I want a caffeine boost straight away and not after hours? To ensure that HOLY works immediately, we use half conventional caffeine from the coffee bean, which has an immediate effect. This mixture gives you the best possible caffeine curve in our opinion, including a direct and delayed caffeine boost.

L-tyrosine has become an integral part of the supplement scene. And with good reason! Because it has been proven to help with dopamine production (mood-enhancing) and protects against oxidative stress (toxins from the environment). Studies have also shown positive effects on working memory. Perfect for gaming or work.

Pepper extract in an energy drink? This has little to do with the flavouring, but it fulfils a special function there! Many functional ingredients lose their effect the first time they pass through the liver. This is precisely what piperine counteracts, improving the bioavailability and therefore the effect of our energy drink.

Green tea in an energy drink? Definitely yes, especially if it is green tea with a high L-theanine content! Green tea not only has an antioxidant effect; the L-theanine it contains also influences the concentration of neurotransmitters and therefore has a calming effect. Caffeine and L-theanine are therefore also known as a dream team: Caffeine gives you a push while L-theanine counteracts the side effects of caffeine, such as nervousness. The result: a pleasant caffeine boost without the crash!

Choline is particularly popular among organic hackers. And not without reason! Choline supports the transmission of information in the brain and is essential for the interface between nerves and muscles. To ensure that you are not literally left high and dry without choline, every HOLY Energy® contains 500mg of high-quality LipoCholine®.

Panax ginseng has been proven to have many positive effects, which is why people in Asia have sworn by it for thousands of years. The antioxidant effect protects the cells, boosts the immune system and increases your energy levels. Studies have also shown that Panax ginseng reduces mental fatigue. Therefore an absolute must in HOLY Energy®!

Inositol functions in the brain in a similar way to choline as a messenger substance for the transmission of signals, while also impressing with its sweet flavour, but with hardly any calories!

B vitamins for the brain and nerves! B vitamins are no longer a rarity in supplements or energy drinks, and with good reason. B vitamins are essential for the human energy metabolism and nervous system and also reduce fatigue. Reason enough for us to provide our HOLY Energy® Drinks with 100% of the daily requirement of each of the six B vitamins!

Vitamin C - probably the best-known ingredient of all. This all-rounder plays an important role in many parts of your body and should therefore be consumed in sufficient quantities. Vitamin C also helps when gaming or working by reducing tiredness and keeping the nervous system functioning normally. #Vitamin bomb

Vitamin D - the sun vitamin - is more important than ever these days. Vitamin D deficiency can lead to hair loss, muscle weakness and increased susceptibility to infection; and is the norm rather than the exception in winter. Here too, HOLY Energy® covers your daily requirement. Awesome, isn't it?

Naturalness for the win! We completely dispense with artificial flavourings. These are not the worst thing in the world; they are not harmful or unhealthy, but they just don't taste that great. That's why we have spared no expense or effort and not only provide you with fruity classics, but also offer you exotic flavours such as yuzu or calamansi!

All or nothing: We also do not use artificial colourings. From turmeric to safflower flowers to beetroot extract, we only use the best ingredients to maintain our radiant colours.

We use sucralose and acesulfame K as sweeteners. But why? we knew that in order to replace canned energy drinks, we had to deliver a convincing flavour. We then had the choice between sugar or sweeteners for the appropriate sweetness in HOLY Energy®, and even though sweeteners are not perfect, we decided in favour of them because significantly smaller quantities are required. A normal energy drink has 11g sugar/100ml, so even with 250ml you exceed the maximum recommended daily dose. Our amounts of sucralose and acesulfame K are so small that even with 3 litres of HOLY Energy® you are still below the maximum recommended daily dose. our conclusion: sweeteners are not perfect, but they are the lesser evil than huge amounts of sugar.

Acidifier (citric acid, malic acid): We use small amounts of citric acid and malic acid for a slight acid kick to counteract the sweetness. Malic acid and citric acid are harmless, especially in the small quantities contained in HOLY. Nevertheless, we do not recommend consuming pure malic or citric acid in large quantities, as this can be harmful to the teeth.

Green tea, black tea and hibiscus each form the basis for our iced tea. This not only gives the varieties a natural tea flavour, but also a healthy colour. Black and green teas are also good for the stomach, have an antibacterial effect, lower blood pressure and cholesterol and also have a revitalising effect. Whew!

Do you have extra green tea in addition to the base? Yes, we have, namely a green tea with a 30% catechin content. Catechins are a polyphenol and are therefore one of the most powerful antioxidants of all. Like normal green tea, catechins also have an antibacterial effect and lower both your blood pressure and your cholesterol - just more dramatically.

Hops in iced tea? Hops in iced tea! Hop extract doesn't just have its place in beer, it also belongs in our iced tea because of its many positive effects! Hops calm and promote sleep and also have anti-inflammatory and antioxidant properties and sometimes even help to burn fat.

Even the Mayans valued acerola as a source of health, because acerola is one of the three best sources of vitamin C and, like catechins and hop extract, has an antioxidant effect. Perfect for our HOLY Iced Tea®!

Tulsi or HOLY Basil? Of course, our iced tea should not be without it! But not just because of the name, because like hop extract and inulin, tulsi has a positive effect on the gastrointestinal tract, is antibacterial and has calming properties. Add to this an incomparable flavour and tulsi is an absolute must-have in our iced tea.

Ashwagandha brings you natural relaxation - this power plant has been a star in Ayurvedic medicine for over 5,000 years. Why? Because it is an anti-stress miracle. It helps you to chill out and also ensures a restful sleep - so that you wake up in the morning feeling reborn. That's exactly why ashwagandha belongs in our HOLY Iced Tea®!

We don't use sugar in our energy drink or our iced tea. Why? Sugar is not so bad in moderation as an energiser, but unfortunately it is usually added to soft drinks in excess. The shrewd amateur chemist will probably suspect maltodextrin, but we don't put that in the shaker either, as it has a similar effect on blood sugar levels. Instead, we use inulin, a fibre that aids digestion, has no effect on blood sugar levels and contains just 2 calories per gram.

Naturalness for the win! We completely dispense with artificial flavourings. These are not the evil of the world; they are not harmful or unhealthy, but they just don't taste that great. That's why we have spared no expense or effort and provide you with the finest flavours, such as the exotic acai fruit.

As described in more detail for the energy drink, we have deliberately opted for sweeteners instead of sugar. In our opinion, small amounts of sweetener are much better than 7 grams of sugar/100ml as in normal iced teas. After all, with just 400ml of iced tea you exceed the maximum recommended daily dose of sugar, but we have listened to your desire for more natural sweeteners. After a long period of development, our sweetener now only consists of stevia and small amounts of sucralose. The amounts are so small that you can drink 8 HOLY Iced Tea® and still not reach the daily recommended amount of each sweetener. For us, this is clearly the better alternative :-).

Acidifier (citric acid, malic acid): We use small amounts of citric acid and malic acid for a slight acid kick to counteract the sweetness. Malic acid and citric acid are harmless, especially in the small quantities contained in HOLY. Nevertheless, we do not recommend consuming pure malic or citric acid in large quantities, as this can be harmful to the teeth.

We are in love with coconut - and for good reason: coconut water is naturally rich in electrolytes! It therefore helps to regulate your fluid balance. It also contains various important minerals and vitamins that maintain the normal functioning of our body.

Goji what? We also call them "superfruit" - because that describes them pretty well: goji berries are rich in antioxidants & protect your cells from stress. For example, they slow down the ageing process and strengthen the immune system. The all-rounder also provides a large portion of iron. This can help you feel less tired.

Potassium is important for many functions in our body. The electrolyte helps you to keep your fluid balance in equilibrium. It also ensures that muscles and nerves function well. So it's a perfect helper for sweat-inducing activities such as sport - or whenever you lose a lot of fluid.

Magnesium is involved in many important processes that keep your body running smoothly. Just like potassium, magnesium helps you to regulate the fluid balance in your body. The electrolyte also supports healthy energy metabolism and muscle function. It also promotes healthy skin.

Zinc is a vital trace element and is not produced by the body itself. We therefore need to consume it regularly with food. Zinc strengthens the immune system and actively helps your body to fight off infections and illnesses. Zinc is therefore a real cold killer!

B vitamins are good for the brain and nerves! B vitamins are essential for the human energy metabolism and the nervous system. They can also reduce tiredness. Reason enough for us to add the two B vitamins to our HOLY Hydration® drinks!

Salt is not called white gold for nothing: Rock salt is wildly different. It is extracted from a depth of several hundred metres and is rich in minerals and trace elements. These are important for the nutrient supply and can compensate for a mineral deficiency in the body.

We like it natural! That's why we don't use any artificial flavourings. They're not the worst thing in the world... they're not harmful or unhealthy, but they just don't taste that great. That's why we spare no expense and not only provide you with fruity classics, but also offer you exotic flavours with natural aromas.

All or nothing: We also do not use artificial colourings. From turmeric to safflower flowers to beetroot extract, we only use the best ingredients to maintain our radiant colours.

As described in more detail for the energy drink and iced tea, we deliberately opt for sweeteners instead of sugar. In our opinion, small amounts of sweeteners are much better than 5g sugar/100ml as in normal isodrinks. After all, with 500ml you are already just short of the recommended daily dose of sugar, so we use even more natural sweeteners at your request. That's why our sweetener consists only of stevia & small amounts of sucralose. The amounts are so small that you can drink 4 HOLY Hydration® and still not reach the daily recommended amount of the respective sweeteners. For us, this is clearly the better alternative :-)

Acidifiers (citric acid, malic acid):We use small amounts of citric acid and malic acid - for a slight acid kick to counteract the sweetness. Malic acid and citric acid are completely harmless. Especially in the small quantities contained in HOLY. Nevertheless, we do not recommend consuming large quantities of malic or citric acid, as this can be harmful to the teeth.Silicon dioxide:Silicon dioxide serves as a release agent in HOLY. It ensures that our powder does not absorb moisture and therefore does not clump together. This is particularly important for our red varieties, as they contain large amounts of beetroot extract. The silicon dioxide contained in HOLY is completely harmless in its small particle form.